Sector: EdTech

Backed By: Founders

Location: Newcastle, UK

GCSE ARA Advisory finnCap ARA Advisory

Soundbite Learning is a subscription-based platform which operates primarily through its B2B branded offering, ‘GCSEPod’. Trusted by over 1,700 schools in 40+ countries and with over 10 years in the sector, GCSEPod has expertise in developing continuously award-winning content in a rapidly changing environment.

finnCap Cavendish is one of the UK’s leading mid-market M&A advisers with unrivalled expertise in sell-side M&A, buy-side M&A, debt advisory and private fundraising services. Founded in 1988, finnCap Cavendish has advised on some 600 company sales with an aggregate value in excess of £3 billion. finnCap Cavendish focuses on the sale of private companies falling broadly within the £10 million to £300 million value range.

Services provided


We built a brand new, professional, and integrated 3 statement financial model. The model consists of:

  • Clearly defined input tabs for historic financials and model assumptions
  • The model included a comprehensive breakdown of the “nuts and bolts” of the business reflecting the key drivers of performance and a view of normalised earnings
  • Collation of the key financial data to be provided in the Dataroom
  • Forecast financial outputs for P&L, Balance Sheet and Cashflow
  • Sensitivity and scenario functionality in order to view Upside, Basecase and Downside
  • Summary tables linked to the model, to be used in board presentations
  • Fully integrated and user friendly


The model was adopted by Cavendish as part of the exit process for Soundbite Learning, and the business was sold to the Access Group (a HG portfolio company) in October 2021.

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