Sector: Retail

Backed By: Livingbridge

Location: Macclesfield, UK

livingbridge Superbike factory ARA Advisory

Superbike was founded in 2010 as a digital-first business which combines retail and sourcing online with a physical showroom operation in Macclesfield, Cheshire. It has grown to become the UK’s largest independent supplier of used motorcycles. Superbike offers an extensive range of financing offers for its customers through its business, the UK’s leading finance broker in the motorcycle market.

Livingbridge is a leading mid-market private equity firm investing in established fast growing businesses valued up to £300m, in four core sectors – consumer, healthcare and education, services, and technology. Headquartered in London UK, with offices in the US and Australia, Livingbridge’s international footprint, local knowledge and network has supported successful growth at more than 170 companies over the last 25 years, turning many into household names.

Livingbridge invested in Superbike Factory in 2017, with the aim to support the company’s plans to accelerate growth through the opening of a new site in the South of England, increased marketing initiatives, and providing new added-value services for its loyal customers.


Services provided


Superbike required a complex 3 statement integrated financial model to forecast and sensitise the potential financial performance and returns. The model had to be built to accurately reflect various components including detailed loan calculations, and therefore was both technical, commercial but also had to be user friendly.

We built a brand new, professional, and integrated 3 statement financial model. The model consists of:

  • Clearly defined input tab for model assumptions
  • The model included a comprehensive breakdown of the “nuts and bolts” of the business reflecting the key drivers of performance and a view of normalised earnings


  • Forecast financial outputs for P&L, Balance Sheet and Cashflow
  • Sensitivity and scenario functionality in order to view Upside, Basecase and Downside
  • Summary tables linked to the model, to be used in board presentations
  • Fully integrated and user friendly


The findings of the model were presented to the Board and Livingbridge, and used to get approval to progress with the project. Project has been approved.

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