STRAT 7 Group

Sector: Data and Analytics

Backed By: Horizon Capital

Location: London, UK

horizon ARA Advisory Strat7 logo

STRAT7 is a global marketing and customer analytics consultancy, specialising in customer-centric business growth and transformation. STRAT7 is a customer insight and analytics group, formed by investments in specialist software and data analytics businesses ResearchBods and Bonamy Finch.

Horizon Capital invested in the business alongside its founders in April 2019. Together with the STRAT7 team, Horizon Capital developed a strategy to build a scaled customer analytics group, underpinned by proprietary software IP and leading data analytics capabilities, serving enterprise clients across a number of key verticals.

Horizon Capital LLP invests between £10m and £75m in fast-growing, UK-headquartered companies, focusing on B2B services and technology to deliver growth.

Services provided


Provided services in a number of areas which included:

  • Project managed the transaction on behalf of the CFO, acting as a conduit between the advisors and management. We set up meetings to facilitate due diligence discussions, took ownership of the dataroom, and provided regular updates on transaction progress to management.
  • We also provided support to the CEO and CFO in compiling an Investment Committee paper to be provided to the investors.
  • Created a number of new financials models to replace the current STRAT7 group management reporting and consolidations process to streamline and standardise the monthly management reporting process across the Strat7 group.


We helped Strat7 navigate the transaction and support the decision making process. The new reporting models have been successfully adopted by Strat7 Group.

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